It's Not That Freakin' Complicated (or How to Keep it Simple)

I might be back in London, but right now, as I write this message, I'm mentally standing in the living room of Keijiro's apartment, looking over at the wall where his copy of the Holstee manifesto hangs and I'm reading one particular line over and over again:

Life is simple.

If I were writing a revision of the Holstee manifesto, I'd have to add in this:

Business is so much freakin' simpler than you're making it.

When it comes down to it, creating your successful business boils down to a small handful of daily practices implemented consistently over time.

The problem, it seems, is that there's an unusual tendency to ignore these practices completely and spend huge amounts of time on, well, basically on everything that isn't very useful.

Things like: rewording your website; worrying about the future; worrying about the past; comparing yourself to someone else; picking at your nails; making *another* cup of tea; looking at colour palettes, AGAIN, for your website; wondering if you should try a new font; making a pretty meme and generally flailing about moving from thing to thing to thing.

I've been there. I'm just saying, it's not the most useful way to spend your time. Not if you actually want to see some measure of success in say, THIS lifetime. 

What I've learned over the last 3 years is that the more consistently you practice just a few core daily disciplines, the quicker and easier your business growth will become.

Here's what I consider to be the vital daily activities that support and grow my online business and help me create the life I want to create:

1. Journaling

Journaling has become my most important tool for success. It helps me:

  • Get all the shit out of my head and work through overwhelm, doubt, fear and all the stories I tell myself.
  • Focus on my vision.
  • Set my intentions for the day.
  • Think outside the box and generate new ideas.
  • Manifest money.
  • Think positively.

eriously, journaling is my best friend when it comes to my business (and life).

2. Sharing your message

I recently read that your only problem is that no one knows who you are. I'd have to say that's a pretty accurate description of a very key problem.

Ever wonder why people who don't have as much talent as you seem to be all over everywhere and getting all the attention? They've simply done a better and more consistent job of putting themselves out there. As a result, people actually know who they are. Genius, right?

I get that it's difficult in the beginning to "put yourself out there" and talk about yourself and what you do and what you care about and how you can help people. But seriously, if you don't do this, no one will know who you are or, if they do know who you are, they won't know what you're about or what you can do for them.

You have to show up and share you message in some way, shape or form every day. Actually, multiple times every day.

So make a plan (one that's in alignment for you) and carry it out. 

3. Building your tribe and asking for what you want

Your tribe are your lifeline. They are your business. You have to spend time on building that tribe and bringing new people into your world.

This could look like:

  • Reaching out for guest posting opportunities.
  • Creating opt-ins.
  • Asking to be featured on a podcast.
  • Writing a book.
  • Speaking at an event.
  • Running a workshop.
  • Hosting an online webinar.
  • And lots more.

Over the last couple of months I've shed about 400 people from my "email list". Why? My best guess is a combination of: sending WAY more emails than I used to and speaking my truth with way more backbone. 

It's all good - you don't want people who don't want to be there - but it does mean you always need to have an eye on bringing new people into your community. 

4. Sell stuff / make offers

Ever tried to make money whilst never actually offering anything to your audience? 

I have. Or at least, I whined about how I wasn't making any money online until I realised, doh, I wasn't actually offering anything for people to buy. And then even when I was, I was doing it sporadically in a way that maybe one or two people might notice if I was lucky.

It doesn't matter whether you're just starting out or you've been at it a while, what I can now tell you from experience is that you need to consistently make offers day in and day out.

Over the last few months, I've created and sold more programmes than I ever have in my business. I've given people something to buy or a way to work with me at every opportunity and the more I do it, the easier it gets. 

So I know this can be tough, but start putting the offers out there. All the time. It'll feel like a lot. Don't panic. You're just breaking through a new barrier, that's all. Keep going until you get more comfortable. You WILL get more comfortable.

Bottom line? Keep it simple.

Of course building a business take a LOT of hard work and of course there's a lot to get done. But, guaranteed, right now, you're wasting a lot of time on activities that don't truly matter. 

So boil it down. Don't overcomplicate this. Know the daily practices that matter. PRACTICE THEM.


Love and courage,